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Pro Line confirms Danish sales deal

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Pro Line, owner of the NEO Baits brand,was commended in this year’s Angling International sponsored Best New Product Awards.

EFTTEX exhibitor, Pro Line Carp Products, confirmed a distribution agreement on the very first day of the show.

The Netherlands-based bait manufacturer, which also picked up a commended in the Angling International-sponsored Best New Product Awards, agreed a deal with Splash Danmark to exclusively sell its products in the Scandinavian country.

Pro Line’s Thomas van Gestel said: “We had initial discussions before the show, but were able to firm everything up when I met owner, Mark Holmboe, at the event.

“Mark has great experience distributing fishing products to retailers and has a wide distribution network,” said van Gestel. “We will be working with him to establish our baits in Denmark through a range of promotional activities.”

The agreement capped a successful EFTTEX for Pro Line, which is currently in the process of following up distribution leads from countries that include Slovakia, Austria, the Czech Republic and Poland. It is also investigating OEM possibilities with companies based in France, Germany and Austria.

The highlight of EFTTEX for Pro Line was its subsidiary, NEO Baits, being commended in the Soft Dough/Natural Hookbait category of the Best New Product Awards for its Maggots.

Filed In: Bait & Additives, Product News