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Presenting sponsor revealed for ICAST 2020 Online

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The ASA, organiser of ICAST 2020 Online, has revealed that the RBFF’s Take Me Fishing will be presenting sponsor of the event.

The organisation that promotes fishing and boating in the USA will be the presenting sponsor of ICAST 2020 Online.

The American Sportfishing Association (ASA), the trade body that represents the industry and organiser of the event, has announced a partnership with the Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing initiative.

“I want to thank the RBFF’s President and CEO, Frank Peterson, for his support of the recreational fishing industry by committing to be the ICAST 2020 Online presenting sponsor,” said Glenn Hughes, ASA President. “We appreciate all the work that the RBFF team does to engage and educate new and seasoned anglers about the fun and excitement of a day on the water.

“Its efforts are having a huge impact on increasing participation with women, children and multicultural families. As an industry we support this message and I encourage everyone to use the RBFF’s tools and resources to bring even more anglers into the sport.”

Peterson added: “We are working to help Americans get back outside safely and responsibly and are pleased to sponsor ICAST 2020 Online to help the industry rebuild coming out of this global pandemic.

“As we are working to grow participation in the sport through our national Take Me Fishing campaign, we believe there is a tremendous opportunity this summer to recruit newcomers and lapsed anglers alike.”

Hughes added: “We have seen a dramatic growth in participation and tackle sales this spring and early summer. By partnering with the RBFF, we can help ensure that our industry takes full advantage of the enthusiasm around fishing and grow our sport.”

The virtual show, which was introduced following the cancellation of ICAST this year, will take place between July 13th and 17th and offer buyers, media and attendees a virtual trade show experience where they can interact with the largest marketplace of fishing industry businesses to see and learn about the latest products and services available to anglers.

It also offers a wide range of seminars and business development sessions that will focus on issues that matter to the industry, from conservation to increasing fishing participation. 

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