PRADCO takes coveted award at Pitman Creek Show
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PRADCO-Fishing, one of the world’s leading manufacturers of lures, was honoured with two awards at the Pitman Creek Annual Dealer Show, including the most coveted accolade.
The fast growing business returned home to Fort Smith, Arkansas, with the coveted President’s Award and the Best Hard Lure prize for its BOOYAH Covert Series.
Wholesaler, Pitman Creek, is a top ten customer for PRADCO. It has a commitment to carry all PRADCO SKU’s for the US bass market and stocks 100% of its YUM and BOOYAH SKU’s.
The President’s Award is given to the company which achieves the highest levels of excellence in operations and customer service. Each year more than 300 manufacturers are considered for the award.
“PRADCO is an outstanding long-term partner to Pitman and this is the highest honour that we can give it,” said Pitman Creek President and owner, James Coffey. “Its sales continues to grow annually, its brands are strong and we share many common goals.”
Launched at ICAST earlier this year, the BOOYAH Covert Series is a popular item with bass market dealers, equipped with high-end Hildebrand blades and coming in a full assortment of 3/8, 1/2, 3/4 and 1oz sizes.