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PRADCO Outdoor Brands buys War Eagle Custom Lures

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From left: Bruce Stanton, Vice President and General Manager of PRADCO Fishing, is pictured with Keith Brashers, owner of War Eagle Custom Lures, and Chad Warner, Brand Manager for the new acquisition.
↑ PRADCO Outdoor Brands has announced the acquisition of War Eagle Custom Lures.

PRADCO Outdoor Brands, a leading manufacturer of some of the most iconic fishing lure brands in the U.S., has acquired War Eagle Custom Lures.

The company, which was founded in Rogers, Arkansas, 21 years ago by Keith Brashers, commanded a 9.3% market share in spinnerbaits in the U.S. last year, according to the 2016 Annual Anglers Trends Report by Southwick Associates.

Its best-selling model is the Screamin’ Eagle, a weight-backward spinnerbait designed to be ‘burned’ in clear-water situations to entice strikes. War Eagle Custom Lures products have been credited with numerous top-level, national bass tournament victories and countless regional and local competition wins.

Brashers, who will continue to be involved in the operation after selling to PRADCO, said: “Thanks to successful tournament anglers across the nation, 21 years ago, an idea and passion for fishing left the garage and became War Eagle Custom Lures. I am confident that, with the marketing and distribution resources that PRADCO Outdoor Brands has to offer, we can take War Eagle to the next level. As I look back, I want to give a big thanks to my friend, Gene Vandever. Without his partnership and help at the beginning, War Eagle would not be where it is today.”

The business will be operated from PRADCO’s Fishing Division in Fort Smith, Arkansas. All product development, marketing, accounting, manufacturing and purchasing functions will be managed there. Brand Manager, Chad Warner, will have responsibility for War Eagle.

“Keith Brashers has built an amazing brand and an extremely loyal consumer following,” said Bruce Stanton, Vice President and General Manager of PRADCO Fishing. “He looks at everything through the eyes of a fisherman. And he is an outstanding fisherman. He has always wanted to solve the problems he faces as an angler and has the ability to provide solutions through his War Eagle Custom Lure creations.

“We are very proud to add this dominant spinnerbait brand to our portfolio.”

As part of PRADCO Outdoor Brands, War Eagle Custom Lures will be shipped to customers along with POB’s entire portfolio of brands from PRADCO’s distribution centre in Calera, Alabama.

“We have long admired the way Keith Brashers has grown War Eagle Custom Lures into a premium supplier of fishing lures for serious anglers – especially its hugely popular spinnerbaits and buzzbaits,” said Robert Schoenvogel, PRADCO Outdoor Brands President. “When the opportunity arose to partner Keith and bring War Eagle into the PRADCO family of brands, we absolutely jumped at the chance. We look forward to supporting its continued growth through investments in design innovations, broad distribution and customer support.”

PRADCO Fishing employs approximately 230 employees at its Fort Smith facility and features a three-shift, 24-hours-a-day manufacturing operation. The production plan for War Eagle is to continue U.S. production through its current supplier base in Arkansas.

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