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Plano Synergy welcomes newcomers to team

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Ryan Olander: Has joined Frabill as Brand Manager.
↑ Justina K. Whalen: New face at Plano Synergy where she is Marketing/Pro Staff coordinator.

Plano Synergy has added Ryan Olander and Justina K.Whalen to its marketing teams.

Olander has joined the Frabill marketing operation as its Brand Manager. Working under Plano Synergy Vice President of Sales and Marketing, Ben Harvey, he will oversee Frabill’s extensive and varied line of over 1,000 products.

Olander says he is looking forward to the challenge of leveraging Frabill’s 78-year heritage with ongoing opportunities for continued innovation and product development. “Frabill has a history of innovation that has been gained from listening to our customers,” he adds.

“We are a company of anglers who listen to other anglers. From our extensive pro staff to the weekend fishermen who use and trust our products, Frabill uses feedback and the latest technologies to deliver the best products in their categories.”

Also newly arrived at Plano Synergy is Justina, who has joined as Marketing/Pro Staff coordinator. She will be a key liaison between the US company’s internal marketing and public relations personnel and its team of outdoor pro staff.

Formerly a research assistant at the University of Arizona and a tour outfitter on Alaska’s Kenai Peninsula, Justina will focus on the Frabill, Plano and Tenzing brands. She will report to Plano Synergy Director of Marketing, Ben Rand.

Filed In: Clothing, Large Accessories, Product News