Peak Global Holdings acquires Maurice Sporting Goods assets
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Peak Global Holdings has announced the acquisition of the fishing and marine assets of Maurice Sporting Goods, a leading global distributor of outdoor sporting goods.
Its purchase includes the private brand business operated under the name, Big Game International, as well as the distribution business conducted under Maurice Sporting Goods. Brands acquired include Ready2Fish, South Bend, Hurricane, Danielson, Matzuo, Worm Gear, Shoreline and Propel as well as the trade name, Maurice Sporting Goods.
The Maurice distribution business will be integrated into Peak’s Big Rock Sports distribution company and the Big Game International segment will become part of Peak’s Bluefield Brands business.
Peak says that it is retaining a significant portion of the Maurice workforce as part of the transaction and will retain its offices in Northbrook, Illinois, and Bentonville, Arkansas.
In addition, the current Maurice distribution centre in Reno, Nevada, will become the main distribution point for all former Maurice/Big Game shipments.