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Paul Schluter to step down as CEO of St. Croix this year

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Paul Schluter (centre) celebrates with staff at ICAST last year after St. Croix won all three rod categories in the New Product Showcase.
↑ The Schluter brothers (from left): David, Jeff and Paul, are pictured on the St. Croix booth during last year's ICAST.

Award-winning US rod manufacturer St. Croix has announced that its CEO, Paul Schluter, will be stepping down from the post this year.

Although not retiring (he will remain on the Board of Directors), he is leaving his current role to allow the next CEO and management team to pursue the goals set by the company. An internal and external search has started for his successor.

Schluter started with St. Croix in 1983 and rose to become head of the family-owned company. “I am grateful for the opportunity my father, Gordon, gave me when I was given responsibility of handling retailer accounts in Minnesota in 1983,” said Schluter.

St. Croix, which has been owned by the Schluter family for 40 of its 70 years, has complete control over its manufacturing process, which is a source of pride. It is a dedication to building premium species-specific and technique-specific rods that has helped catapult St. Croix’s growth and garner 11 ICAST awards since 2012.

Glenn Hughes, President of the American Sportfishing Association (ASA), paid tribute to Schluter. “Paul and St. Croix rods have been leaders in the industry for many years. Paul has always been committed to the success of the association and the entire sportfishing community.

“He served on the ASA’s Board of Directors for eight years, as well as on several committees, including Trade Show, Consumer Shows and Nominating Committees. The industry is a better place because of Paul’s involvement and leadership over the last 30 years.”

Filed In: Product News, Rods