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Patagonia’s most successful leader leaves the company

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Patagonia founder, Yvon Chouinard, is pictured with Rose Marcario, who left the company last week after six years as CEO.

The head of Patagonia – acknowledged as being instrumental in leading the company through the most prosperous period in its 47-year history – has stepped down.

Rose Marcario left her position as President and CEO last week and has been replaced on a temporary basis by Doug Freeman, the group’s Chief Operating Officer.

Patagonia paid tribute to Marcario on its website, praising her tenure with the company and describing how she has been recognised by global leaders for her success in advocating and advancing climate and environmental policies.

According to Patagonia founder, Yvon Chouinard, he and Marcario had been planning her departure and handing the baton to the next generation for a while, targeting the end of the year. “When this COVID-19 pandemic hit, and the focus quickly turned to reimagine the company for the future, Rose felt the team that would carry our work forward should lead this transformation,” he said.

Since joining Patagonia, Marcario has streamlined the company’s supply chains and production, eliminating waste and unnecessary packaging. She also helped develop new environmentally-friendly technologies and increased the company’s green credentials.

In recent years Patagonia and its more outspoken executives became the the most vocal critics of the Trump Administration, even suing the President over a dispute over public lands in Utah.

“Rose has grown our advocacy efforts in ways I could never have imagined,” added Chouinard. “With Rose at the helm, we are leading an overdue revolution in agriculture, challenging the administration’s environmental rollbacks, growing a movement to increase voter participation in our elections and building our products in the most responsible manner possible.”

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