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Wieringa: ‘Ross rods will be as big as reels’

Eight months after its acquisition by giant American corporation, 3M, Ross Reels has revealed plans to launch seven new rods. The Colorado fly company has also announced the addition of saltwater reels into the F1 large arbor series that it introduced last year. The expansion of the Ross rod range appears particularly significant, with Business […]

Seatbox specialist reaches beyond the hall

Dutch seatbox maker Heledirn BV will be looking beyond the hall at the Rai Centre when it shows off its newest launch at EFTTEX. It has uploaded a special video to its website showing the new Kingfisher seatbox in action, giving buyers outside Amsterdam the chance to see what makes it so special. “You can’t […]

Zebco to focus on Fin-Nor and Van Staal

The promotion of the Fin-Nor and Van Staal brands in Europe has emerged as a key objective following the reunification of Zebco Europe with Zebco US earlier this year. The German-based operation had already taken on distribution of the premium sea fishing brands. Now they have become an integral part of the company’s broad portfolio. […]

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