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Success for Rapala and Frichy at EFTTEX Awards

Rapala’s first product in its new Eco-Wear range was voted Best Apparel at the EFTTEX Best New Product Awards sponsored by Angling International, while Chinese company Frichy enjoyed success in the Best New Accessory category. Rapala unveiled the Eco-Wear Reflection Wader at EFTTEX and the product achieved instant success for the company, which also won […]

Ocean Kayak upgrades Prowler but holds price

Ocean Kayak’s popular Prowler 13 Angler has been upgraded to include a number of added features, but the cost remains the same. The new Prowler Elite 4.1, from reputedly the world’s largest maker of sit-on-top kayaks, comes with two additional forward facing rod holders and right side handles, making it more user-friendly on and off […]

Hardy & Greys and Sage reign supreme

Two of the world’s most iconic rod makers are celebrating after scooping top awards at EFTTEX in Amsterdam. Sage, part of FarBank Enterprises, won the Best Fly Rod Award, while UK-based Hardy & Greys was successful with its Hardy Marksman Supero in the Rod category. Hardy & Greys International Sales and Events Manager Andrew Sowerby […]

EFTTEX win boosts Old Ghost,

Old Ghost will enter the European bait market with renewed confidence after its star product was voted number one in its category in the EFTTEX Best New Product Awards sponsored by Angling International. The Chinese company won the Best New Soft Dough/ Natural Hookbait Award for its Old Ghost Fresh-Keeping Hookbait Sausage to the obvious […]

Nanofil wins Innovation of the Year at EFTTEX

Pure Fishing scooped the first-ever Innovation of the Year prize at the EFTTEX Best New Product Awards last night. The company’s Berkley subsidiary was celebrating after being presented with the exhibition’s premier prize for its ground-breaking Nanofil unifilament line. The result of seven years research and development, Nanofil was launched at EFTTEX and a special […]

Rapala and Shimano to create giant new UK tackle company

Two of the world’s biggest tackle companies, Rapala and Shimano, have announced a joint venture to launch arguably the UK’s biggest tackle company. At the same time, Rapala has revealed that it has acquired Advanced Carp Equipment (ACE) and plans to invest significant funding into making it a big carp brand. ACE will join prestigious […]

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