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EFTTEX 2013: Sufix continues proud awards record

Rapala’s Sufix brand has continued its proud record at EFTTEX by winning the braided category in Vienna with its NanoBraid. The Finnish company is already established as one of the leaders in the monofilament line market and was boosted with an EFTTEX award win in 2011 (Sufix Synergy Carpline) and a commended last year (Sufix […]

EFTTEX 2013: Shimano in seventh heaven

Shimano underlined its dominance of the fixed spool reel market when it won its seventh consecutive award at EFTTEX in Vienna. The Japanese fishing tackle manufacturer took the Best Fixed Spool Reel category yet again – this time with its Stella SW 30.000 – during the EFTTEX Best New Products Awards ceremony that also saw […]

EFTTEX 2013: Innovation Award tops show for American Tackle

‘The icing on the cake’ – that’s how American Tackle described winning the Innovation of the Year Award at EFTTEX. The company, which was demonstrating its now renowned MicroWave Guide System in Vienna, says that picking up the prize topped a great show. Darrin Heim said: “It was the icing on the cake. The show […]

EFTTEX 2013: Redington wins fly rod award with next ‘evolution’

Redington was one of three Far Bank Brands to visit the winner’s podium during the Best New Products Awards at EFTTEX at the weekend. The US company took the top prize in the fly category for the Vapen Red which beat Shimano’s G.Loomis PRO4X into second place. “We are thrilled about winning this prestigious award,” […]

EFTTEX 2013: Eumer recognised for third year running

Eumer Finland Oy has bagged yet another EFTTEX success with a product that took more than two years to develop. For the third year running the Scandinavian manufacturer of spinning flies and tube fly products has been recognised for its quality at the Best New Products Awards. Following on from winning the Visitors Choice in […]

Zebco Europe celebrate EFTTEX hat-trick

Zebco Europe were the pride of Vienna at EFTTEX as the top German manufacturer scooped a hat-trick of prizes in the Best New Product Awards. The company won the Best New Rod (Lady Like rod), Monofilament Line (Exofil) and Metal Lure (Hitman Twin Spoon) categories at the awards, announced during the EFTTEX Gala Dinner on […]

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