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Goodyear introduces waders and boots using new generation PVC

Goodyear has introduced two new pairs of waders and a fishing boot which feature its patented ‘new generation’ of PVC. The French manufacturer says that the new material is flexible, longer lasting, more hard-wearing and features an injection system that makes it easier to fit and maintain. The new technology is featured on the Fishneo […]

Zebco micro-site reveals the secrets of the new Quantum Exo PT reels

Retailers preparing for the January on-sale date of the new Quantum Exo PT reels are being directed to a special micro-site which shows the inner engineering of what parent company Zebco believes are the most radically re-imagined reels on the market today. The new high-tech Quantum Exo micro-site includes 360° visuals of the two reels […]

VIEW VIDEO HERE: the Logic Lures Scented Tandem Rig in action

Captain Al is back on the water showing off the Logic Lures Scented Tandem Rig. He tells viewers: “It’s pre-rigged so that it’s ready to go. As soon as you get to the water you are fishing.” Designed for freshwater or saltwater fishing, Logic Lures Scented Tandem Rigs are available in eight different colours and […]

Revolutionary Ardent Edge series ready to go on sale

Ardent, the reel manufacturer which proudly proclaims that all its freshwater baitcasting reels are made in the USA, is set to deliver the first orders of its new reel range, which it says is ‘nothing short of game changing to bass fishing as we know it’. The new Ardent Edge series of baitcasting reels consists […]

NEW IN FLY LINES: Cortland introduces Competition Nymph

Retailers intent on upselling 9-11ft nymph rods in 2012 need look no further than the new Cortland Competition Nymph line. It is, says Cortland, specifically designed for 9-11ft nymph rods and, given Cortland‘s reputation for quality, no sensible retailer should miss the opportunity to recommend it to customers searching for extra productivity on the water. […]

Move Mountains: Seeglo is ultimate boot for extreme conditions

Named after a North Pole expedition Inuit guide of the early 1900s, the Seeglo Thinsulate™ Vibram® is described as the ‘ultimate boot’ for extreme conditions. Made by Danish manufacturer Move Mountains, it is equipped with a removable inner boot and constructed in multi-layers, including heat reflective materials, felt and Thinsulate™. In combination with a multi-layer […]

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