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ICAST & IFTD 2013: Simms adds to most categories in Vegas

Visitors to this year’s ICAST and IFTD shows in Las Vegas will be the first to experience Simms’ 2014 product range. Most product categories see additions and updates, but most notably the Bozeman, Montana, company is showcasing new offerings in sportswear, packs, footwear and waders. “The Spring 2014 line-up is the first to display the […]

ICAST 2013: LakeMaster® to unveil state-of-art mapping

Last week news went out that Johnson Outdoors Marine Electronics, Inc. had acquired the assets and technologies of DrDepth, the Sweden-based maker of lake and sea bottom mapping software, setting the rumour mill into high gear. At ICAST 2013 LakeMaster® will be unveiling state-of-art mapping technology that it says gives Humminbird users the ability to […]

ICAST 2013: Denali goes Kovert

Debuting at ICAST 2013 is an all-new line of technique-specific rods from US manufacturer Denali. The Kovert Series of eight models (six casting and two spinning) will take pride of place on the Denali booth, number 465. Denali Rods President, Scott Estes, is confident the new collection will be a huge hit among a broad […]

ICAST 2013: Hardy reveals treasure trove of new products

Hardy & Greys is sure to be the talk of the town in Las Vegas following the company’s acquisition by Pure Fishing. But the much-heralded change of ownership won’t be the only thing visitors will be discussing, as the world famous brand announces a treasure trove of new products at ICAST. High among the attractions […]

ICAST 2013: TUFF CAT the real ‘McCoy’ for catfish

McCoy Fishing is set to introduce TUFF CAT, the newest addition to its family of premium fishing lines at ICAST next week. Focusing on the growing catfish market, the company has expanded from its traditional mix of premium lines – co-polymer, fluorocarbon and Spectra Braid – to add a species specific line in an eco-friendly […]

ICAST 2013 VIDEO: Aqua-Vu presents ‘whole new experience’

On the eve of ICAST 2013, Aqua-Vu, the original underwater camera company, is poised to present a whole new experience in subsurface exploring. The company is inviting anglers and underwater adventurers to step through the Looking Glass™ of another sort. An exclusive new video enhancement app, Looking Glass, allows users of underwater cameras to experience […]

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