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Five awards for Pure Fishing at ICAST

Pure Fishing scooped five awards at ICAST, including Overall Best of Show for its all-conquering Berkley Nanofil. The line – winner of Innovation of the Year at EFTTEX less than a month ago – was recognised again at the Las Vegas Convention Centre this week. As well as Best of Show, Pure Fishing was also […]

Johnson Outdoors acquires LakeMaster brand

New improved Humminbird fishfinders are on their way following the acquisition of a top digital mapping company by owner, Johnson Outdoors Marine Electronics Inc. The Racine, Wisconsin, company has bought the assets of Waypoint Technologies, maker of LakeMaster, the premier brand of high definition electronic charts among Northern US anglers. The deal includes Pro Map […]

Great Longview to use 3M technology in rods

Great Longview Industrial Company – a world leading OEM/ODM of high-end carbon fibre fishing rods – has reached an agreement to use technology developed by US global giant 3M in its products. The Taiwan-based company will be using 3M’s carbon fibre PrePreg in the manufacturing of its rods. The agreement means that Great Longview can […]

ICAST launch: Plano Hydro-Flo Tackle Bag 4674

Storage specialist Plano will launch its latest tackle bag in Las Vegas next week, saying the all-new Plano Guide Series™ Hydro-Flo™ Tackle Bag 4674 is a ‘serious contender’ for the Best of Show award at ICAST. Says Plano: “The Hydro-Flo bag features an ingenious system that allows water to flow right through the bag whether […]

ICAST launch: Zebco ready to take ultra-light reels to a whole new level

Following the launch of the shockingly light Quantum Smoke at EFTTEX, Zebco US will unveil an ‘even more breathtaking’ ultra-light reel at ICAST, according to Zebco Europe’s Marketing and Public Relations Manager Frerk Petersen. The Quantum Smoke launched at EFTTEX is the first Quantum reel in which Zebco has applied the principle of ‘metal where […]

EFTTEX Awards: Mercan Euphrates Dynamic now attracting worldwide attention

Fishing line manufacturer and exporter Mercan received a boost to its international ambitions when it was commended in the EFTTEX Awards. The Turkish-based company has been fielding an increased number of enquiries for its Euphrates Dynamic line after it won special praise in the Monofilament Line category at the show. Company President, Sedat Mercan, said: […]

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