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EFTTEX hailed for establishing US fly brand in Europe

EFTTEX has played a major part in the success of an award-winning US brand conquering the European market. That is the view of Simon Gawesworth, Product Manager of RIO Products, the manufacturer of fly lines, leaders, tippet materials and flies, which will be making its 10th appearance at the show in Prague later this year. […]

Camping World backtracks on outdoor sports offer

Camping World Holdings appears to have called time on its efforts to expand into all things outdoors after buying the Gander Mountain chain out of bankruptcy in 2017. The US company looked set to build shares in fishing and other outdoor activities when it announced plans to open 70 Gander Mountain – now rebranded as […]

UK retailer plots greener future with board appointment

UK retail chain, Angling Direct, this morning announced the appointment of Dilys Maltby as non-executive board director with immediate effect. Maltby (59), who has a strong track record in advising international consumer brands on purpose and strategy, will support the company’s efforts to improve social wellbeing and preserve and protect the environment. “Working with Maltby, […]

Motor giant Toyota confirms ‘multi-year’ MLF sponsorship

Toyota Motor North America has confirmed a ‘multi-year’ sponsorship of Major League Fishing (MLF). The partnership includes Fishing League Worldwide, which was acquired by MLF last year. “Partnering with Major League Fishing not only allows Toyota to show continued support of our pro angling team, but backing of the entire bass fishing community, from youth […]

Bass Pro and Cabela’s among most reputable US brands

For the second successive year, US fishing and hunting retail giants, Bass Pro Shops and Cabela’s, have been ranked as two of the most reputable brands in North America for delivering customer service. Bass Pro moved up the list from 12th last year to rank number three – bettering household named that included Nike, The […]

Retailers vote for favourites at Big Rock Outdoor Expo

Retailers from across the US voted for their favourite products at the Big Rock Sports Outdoor Expo in Nashville last month. It was the fifth year of the Fishing Tackle Retailer magazine-sponsored New Prioduct Showcase. And leading the way was Lowrance which took the top award in the fishing categories – Overall Best New Fishing/Camping/Marine Product […]

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