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Lindy creates whole new lure category with 360 Jig

Creating a whole new category of lures doesn’t happen very often, but Lindy says it has achieved that with the new 360 Jig. It features a body that spins on an internal axle to produce completely unique vibration and sound which brings in fish from great distances. But the 360 is not just for loud, […]

G.Loomis adds another ICAST winner to PRO4x series

G.Loomis is never far away when the awards are being handed out at ICAST and this year’s event proved no different with the company picking up the Best New Fly Rod for the third year running. The Shimano-owned company took this year’s prize for the latest development in it PRO4x series with two new 10ft […]

VIDEO: Evolve Baits Rx VibraGrub in action

Truly different lures don’t come along that often. But Evolve Baits, a US company founded less than three years ago, believes its Rx VibraGrub earns its place in that exclusive category. The lure, says President and Designer Derek Carr, is the only undulating flutter bait in the world. “This is one of the most innovative […]

Humminbird Bow 360™ makes its mark at ICAST

Humminbird walked away from last month’s ICAST with a Best New Product Showcase award for its Bow 360™, a new mounted version of its 360™ technology. At last year’s show, the Johnson Outdoors company, formally introduced the concept that provides anglers with complete around-the-boat, underwater imagery of up to 150 feet in every direction and […]

Batson ‘wows’ ICAST with RainShadow REVELATION™

Batson Enterprises says that its new RainShadow REVELATION™ blanks ‘wowed’ visitors at its booth at ICAST in Las Vegas. The satin-black series is offered in 14 spinning and 12 casting models and sports a host of features which include the High Density SC (HDSC) design. The company says: “In a nutshell, this makes the blank […]

VIDEO: Shimano Chronarch C14+

Shimano American Corporation’s award-winning Chronarch C14+ Baitcasting reel introduces the SVS Infinity Braking System The reel was one of five products from the Shimano stable to pick up an award at this month’s ICAST show in Las Vegas. The new SVS Infinity controls spool speed for precision casting especially when using lighter lures. And an […]

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