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Evolve adds to Soul5 hard bait range

The Flat Sider 75, a new lure from US company Evolve, has been designed to tempt bass when they have become sluggish and passive in cold water conditions. When jerkbaits are not working and lipless or floating crankbaits don’t respond to a slow retrieve, this new lure from Evolve’s Soul5 hard bait line could be […]

Shimano hails ‘next generation’ Ex Fluoro Ocea Leader

Shimano’s new EX Fluoro Ocea Leader has been designed to provide a number of advantages to anglers dealing with fish under difficult conditions. It has utilised the latest line manufacturing technology and strict quality controls from the world famous YGK line construction company to create what has been described as the next generation in leader […]

St Croix introduces Avid Carp rod series

Top US rod builder, St Croix, says that it combined the talents of its engineers and the know-how of a top carp angler to develop its latest Avid series. The St Croix Avid Carp range comprises of three rods which are said to offer anglers the ‘ultimate’ in fishing performance. “We endeavoured to build rods […]

Humminbird introduces SmartStrike software

Following the recent launch of the Humminbird® ONIX™ and ION™ Series at last year’s Fort Lauderdale International Boat Show, the company has added another new technology to its arsenal. “ONIX and ION represent the most versatile and powerful sonar hardware on the water. Now we are adding SmartStrike™ software to the mix and the power […]

Hamlin is first Costa Sunglasses launch of 2014

Costa Sunglasses has released Hamlin, the first of its new styles for 2014. It has been named after Captain Ron Hamlin, the legendary angler who has released more than 27,000 billfish throughout his career and helped revolutionise sport fishing through his early adoption of circle hooks. Costa’s Hamlin has tough, durable features, including co-injected moulded […]

BREAKING NEWS: Jim Murphy leaves Hardy North America

Jim Murphy, one of the most prominent figures in the fly-fishing industry, has resigned from his position as President of Hardy North America. Murphy was a central figure in the transition process following his company’s acquisition by Pure Fishing in the summer of last year and was due to relocate from Hardy’s headquarters in Lancaster, […]

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