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Brandon Card ends Advantage Bait’s long search for pro

US-based Advantage Bait Company has ended its search for a professional angler to represent the business. It has signed Elite Series Pro Brandon Card, who will work with the product development team on design projects, including his own signature series of lures. Jason Schwartz, owner and CEO, said that the company had been looking for […]

South African trade rallies to call for resumption of fishing

The fishing tackle industry in South Africa has rallied together to urge the country’s government to relax current stringent regulations and enable the industry to operate again. The South African Consolidated Recreational Angling Association (SACRAA) – with the full support of the South African Fishing Tackle Agents and Distributors (SAFTAD) – delivered what is described […]

Shimano withdraws performance guide as COVID-19 takes hold

Tackle giant Shimano has withdrawn its financial performance forecast for 2020 because of the uncertain impact of the Coronavirus crisis on its business activities across the world. The Japan-based manufacturer of fishing tackle and bicycle components told investors at the presentation of its first quarter 2020 results that the group has been affected by partial […]

ICAST regular celebrates 50th Earth Day anniversary with CORE launch

Smith, the popular sunglasses brand and a regular exhibitor at ICAST, has introduced its new CORE Collection in honour of the 50th anniversary of Earth Day. The collection is made from post-consumer water bottles and underlines the US company’s commitment towards sustainable manufacturing. Smith developed a ‘sustainability task force’ to identify ways to reduce its […]

UK supplier goes direct with initiative to help retailers

Fox International and its sister brand, Matrix, have launched a direct-to-consumer scheme aimed at supporting its retailers during the COVID-19 crisis. The Fox Retail Support Programme will, says the company, enable consumers to help the brands’ stockists with immediate effect. In short, consumers can order tackle directly from the Fox and Matrix websites and the […]

Wholesaler prepares for ‘quick start’ post COVID-19

Russian wholesaler, Lotta Olt, is preparing for a ‘quick start’ once the COVID-19 pandemic begins to slow down and the tackle industry shows signs of recovery. Rather than allowing trade connections to suffer, the Moscow company has increased online communication with regular announcements and messages to reassure clients, many of whom are still in work […]

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