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Svendsen Sport UK appoints Marketing Manager

Svendsen Sport has appointed Ed Betteridge as its UK Marketing Manager. Betteridge, who spent seven years at Pure Fishing, will be responsible for promoting the Danish-based company’s brands – including Prologic and Savage Gear – to both its consumer and trade audiences. Richard Taylor, UK Country Manager for Svendsen Sport, said: “I believe in making […]

Relix boost for EFTTEX trade show charity

EFTTEX opens its doors next week with visitors to the event being given the chance to win a top fishing rod while also helping the nominated charity of the show. A four-piece travel rod, made by Steven Chow, who came seventh in the 2019 International Rod Building Challenge in the USA, is being auctioned by […]

Ockert set to unveil Climax brand relaunch at EFTTEX

German line manufacturer Ockert is relaunching its award-winning Climax brand at EFTTEX next week with a totally new offer that will help retailers and distributors ‘get back into business with braided line’. Underpinned by a bright, new and modern-looking logo, Climax will be showing off improvements to four of its top selling braided lines that […]

Lew’s Holdings Corporation sold to merchant bank

US-based Lew’s Holdings Corporation – owner of Lew’s Fishing and Strike King –  has been sold to a merchant bank to fund its next stage of development. BDT Capital Partners, of Chicago, which specialises in providing family and founder-led businesses with long-term capital, will be taking a majority investment in Lew’s. Previous owner Peak Rock […]

UK fishing accessories supplier put up for sale by owner

UK fishing accessories supplier, Frenzee, has been put up for sale after being deemed surplus to requirements by its owner. The company, which is based in Wales, is presenting its sale as an ‘exciting and rare’ opportunity to purchase a widely known niche business with excellent potential for development and growth. It adds: “Due to […]

Mustad hits acquisition trail with TUF-Line takeover

World renowned hook maker, O Mustad & Son, has taken the first step on its publicly-stated acquisition trail to more than double the size of the company within the next five years. The Norwegian business has bought leading US line manufacturer TUF-Line from Western Filament. Jordan Davis, Mustad Americas President, said: “We are thrilled to […]

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