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UK trade body starts fightback to grow ailing market

The Angling Trades Association is to set up a focus group to help grow the ailing UK tackle market. The decision was reached at the association’s latest meeting, the first under the chairmanship of new CEO John Loftus, which attracted a record number of people. The new group will be led by marketing expert Catherine […]


GUIDE FLY FISHING, the UK’s largest distributor of fly fishing tackle, has announced a partnership with a creative agency that will implement marketing strategies for its entire portfolio of brands and products. The company, which represents ten global brands in the UK, including RIO Products, Vision, Sage, Redington, Fishpond and McLean, has teamed up with […]

Australian fishing magazine celebrates half-century

Fishing World has survived a major shift in the media landscape over the last decade and is this year celebrating its 50th year as Australia’s longest established angling magazine. The publication has successfully combined the disciplines of print, digital and social media to deliver a winning formula for the brand. Founder Ron Calcutta started Fishing […]

American Baitworks acquires ‘original’ frog company

Fast-growing American Baitworks has added to its recently acquired brands with the addition of the ‘original’ frog company. It has bought Snag Proof Lures – its fifth acquisition in a little over a year. The brand will join Scum Frog in the Southern Lure Co family, part of the American Baitworks group of companies, and […]

ASA President tells Washington: fishing tackle must be exempt from tariffs

The leader of the body that represents recreational fishing in the United States has called on the Donald Trump administration to exclude angling equipment from the next round of proposed tariffs on Chinese imports. Glenn Hughes, President of the American Sportfishing Association (ASA), along with many members of the organisation, made the case before the […]

Angling Direct CEO confirms store number 28 in the UK

The UK’s biggest and fastest growing retail chain has added the 28th store to its portfolio. Angling Direct opened its doors for business on Saturday in the Nottinghamshire town of Sutton in Ashfield, staffed by five full-time and three part-time employees. The group’s Chief Executive Officer, Darren Bailey, said: “While parts of the retail sector […]

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