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General Tire reaffirms commitment to FLW tournaments

General Tire this week confirmed an extension to its sponsorship of the FLW (Fishing League Worldwide), reputedly the world’s largest tournament fishing organisation. The agreement means that General Tire, which first became a sponsor of the FLW in 2016, will have a presence at more than 200 tournaments across multiple FLW circuits. “Fishing continues to […]

Second state innovation award for top US fly fishing brand

Ross Reels, the US-based award-winning fly fishing reel manufacturer, has picked up another prestigious accolade. It has been selected for a 2019 Colorado Manufacturing Award (CMA) in the Outstanding Outdoor Industry Brand category in recognition for 'excellence and innovation' across the State. It is the second time it..

Specimen expert joins Leeda marketing team

UK brand owner and distributor, Leeda, has expanded its marketing team with the appointment of Ryan Hayden as Communications Coordinator. Hayden, a well-known specimen angler, will focus on media content creation for the MAP, Wychwood and ICON brands, as well as distributor brands like Lowrance and Powapacs. “His creative..

Mammoth Coolers partners with Mr. Crappie

Mammoth Coolers has announced a partnership with Wally Marshall, owner of the Mr. Crappie brand and one of the most recognisable figures in the US industry. The collaboration will include mutual brand promotion and licensing of the Mr. Crappie brand for Mammoth products. Marshall, a former disc jockey, plumber..

ASA hires policy manager for US inland fisheries

The American Sportfishing Association (ASA) has appointed Chad Tokowicz to the newly created role of Inland Fisheries Policy Manager. Tokowicz previously worked for the House Committee on the association’s Natural Resources staff. “The ASA created this role to increase our advocacy on issues that impact freshwater fishing,” said..

Bassmaster delivers $32.2m windfall for host venue

The economic impact of the Bassmaster Classic on the host community has once again been underlined following last month’s event in Knoxville, Tennessee. The 49thClassic generated a $32.2 million windfall for the Tennessee town, a 34% increase on the $24 million recorded for last year’s championship in Greenville..

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