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Webshop included in TUF-Line’s upgraded digital offering

O. Mustad & Son line brand, TUF-Line, has upgraded its website, which includes a shop where anglers can buy product, and introduced a new logo and a colour refresh for the brand. The Norwegian fishing products company bought TUF-Line from Western Filament last year and according to its Brand Manager, Jordan Davis, the group has […]

Crappie Expo to feature more than 100 specialist firms

More than 100 companies will be exhibiting at the Crappie Expo 2020 when it takes place in Branson, Missouri, later this year. The consumer show, run in conjunction with the Mr. Crappie Classic, was started last year and drew more than 45,000 people to Hot Springs, Arkansas. “The Crappie Expo is the largest consumer crappie […]

Former Maurice Sporting Goods VP joins St. Croix

Former Maurice Sporting Goods Vice President, Steve Self, is the new Director of Sales at St. Croix Rods. Self, who has also worked for South Bend Sporting Goods and Zebco Brands as National Sales Manager, will manage operations at the company’s factory store and customer centre and will create, coordinate and implement national sales plans. […]

Top brands attend Montluçon carp and catfish show

Carp brands from across Europe were represented at last weekend’s Montluçon Carp and Catfish Forum in central France. Held every two years, the two-day event is billed by the organiser as ‘undoubtedly’ the largest fair in the world for specific fishing sectors, attracting 20,100 visitors and 221 exhibitors the last time it was held in […]

Pilgrimage to ICAST is buyer’s most important trip of the year

Fife, Washington could not be much further in the US from Florida, the world capital of recreational fishing. The locations are worlds apart, but once a year the Sunshine State becomes home from home for Gabe Miller, the Fishing and Marine Buyer for Farwest Sports, the two-store retailer with a growing e-commerce presence. Miller’s pilgrimage […]

KastKing links up with top online retailer to expand sales platform

Online tackle brand KastKing has expanded its sales platform to include Tackle Warehouse, one of the premier US sites for bass fishing gear. Consumers can expect to see the Long island, New York company’s products at Tackle Warehouse by the conclusion of the 2020 Bassmaster Classic, which takes place this weekend. “With the addition of […]

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