EFTTEX Awards 2017
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Shimano UK on the move to new headquarters

Shimano UK is on the move. The company has begun relocation from its Cotgrave, Nottingham, HQ to a new facility in Meriden, near Coventry, and will complete the transfer by the end of this month. The move will bring a number of significant logistical advantages and will provide easier access for overseas colleagues, explained Shimano […]

Daiwa set to launch a feeder fishing brand at EFTTEX

Tackle giant, Daiwa, is launching a new sub-brand – N’ZON –  to cater for the fast growing feeder fishing trend that is sweeping across Europe. The Japanese-based tackle icon will be revealing all at this week’s EFTTEX trade show (June 13 to 15). The Daiwa product team has invested the last two years developing and […]

Award-winning TFO to introduce new products to Europe

Temple Fork Outfitters (TFO), which made its EFTTEX debut last year in Amsterdam, arrives in Brussels this week with a range of new products to introduce to the trade. The Dallas, Texas, fly fishing brand left the Dutch capital as winner of the show’s best fly rod for its Axiom II Switch and will be […]

Europe’s premier tackle trade show starts Thursday

EFTTEX will bring together 182 exhibiting companies when the Brussels Expo opens its doors on Thursday for the 38th edition of Europe’s biggest tackle trade exhibition, writes Mel Bagnall. The show presents an annual opportunity for international distributors, retailers and media to see new products from a broad spectrum of manufacturers, to catch up with tackle […]

Svendsen Sport UK appoints Marketing Manager

Svendsen Sport has appointed Ed Betteridge as its UK Marketing Manager. Betteridge, who spent seven years at Pure Fishing, will be responsible for promoting the Danish-based company’s brands – including Prologic and Savage Gear – to both its consumer and trade audiences. Richard Taylor, UK Country Manager for Svendsen Sport, said: “I believe in making […]

Relix boost for EFTTEX trade show charity

EFTTEX opens its doors next week with visitors to the event being given the chance to win a top fishing rod while also helping the nominated charity of the show. A four-piece travel rod, made by Steven Chow, who came seventh in the 2019 International Rod Building Challenge in the USA, is being auctioned by […]

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