Chinese lure maker OEM Lure has a four-point plan as it returns to one of the world’s largest fishing tackle trade shows next month. The company will be exhibiting at the 30th anniversary of China ...
A successful French e-commerce business has taken the unusual step of opening its own bricks and mortar store. While many fishing retailers are looking to internet sales as a viable replacement for stores, Faustin Falcon ...
US company Omnia has unveiled a ‘game-changing’ solution to a long-running dilemma. How many anglers won’t buy a rod online because they like to ‘feel’ the product first? Though no one can actually put a ...
Curtis Graves, Director of Product Design, describes how the apparel maker has rethought how a wader should be built. What makes the Boundary Stockingfoot Wader special?Grundéns has rethought how a wader should be built. We ...