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Wheeler adds 13 Fishing to Rapala hardbait endorsements

The angler currently dominating the pro bass fishing scene in the US has pulled off an industry rarity by representing two hardbait companies at the same time. Major League Fishing giant Jacob Wheeler, already a Rapala pro, will simultaneously fish and promote 13 Fishing hardbaits as well. The development comes after the Finnish lure maker […]

EFTTA CEO welcomes EU decision on waterways protection

The CEO of the representative body for the fishing tackle industry in Europe has welcomed a decision by the EU to confirm a key protection for the region’s waterways. On Monday, the European Commission announced that the Water Framework Directive (WFD) will not be opened up to change as requested by a number of EU […]

Fishbrain reaps benefit of shift to digital sales during COVID-19

The shift towards e-commerce has been accelerated by the COVID-19 pandemic, which has seen bricks-and-mortar retailers across the globe forced to shut up shop. One company that has experienced the benefit of the shift is Fishbrain, described as the world’s largest social network for anglers, which has revealed that sales via its app and website […]

COVID-19-hit ‘fishing capital of world’ visited by senior USA officials

Florida, one of the US states hardest hit by COVID-19, has been visited by US Secretary of the Interior David Bernhardt. The visit focused on the importance of the sportfishing industry in Florida and included a broad discussion about the impact of the pandemic on the outdoor industry and ways the federal government has worked […]

GO Outdoors saved from uncertain future as owner buys it back

Troubled UK retail chain GO Outdoors was placed into administration yesterday and then immediately bought back by its owner for £56.5m. JD Sports Fashion made the move in a bid to restructure the business and save it from an uncertain future.  In a statement to the London Stock Exchange the company said: “Following the onset […]

ROSCO unveils new retail packaging for two brands

Terminal tackle specialist, ROSCO (Rome Specialty Company), will begin shipping new retail packaging for its ROSCO and Sampo products in July. The designs place an emphasis on the company’s made-in-the-USA heritage, will look great on customers’ sales floors and will increase sales, says ROSCO in its latest newsletter. The new zip bags are in two […]

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