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Amazon steps up its fight against counterfeiters

Online retail giant Amazon is upping its game against fake products appearing on its website with the establishment of a Counterfeit Crimes Unit. The US-based global supplier, which is one of the largest sellers of fishing tackle on the planet, has set up a team made up of former federal prosecutors, experienced investigators and data […]

Omnia celebrates ‘hugely successful’ Daiwa collaboration

Omnia, the e-commerce fishing start-up that helps anglers buy tackle based on the waters they fish, is planning more podcasts following a hugely successful collaboration with Daiwa. The Minneapolis company says that almost all the product on offer was sold in a hectic two-hour period. “It was unbelievable,” says co-founder Matt Johnson. “We would like […]

Thomas Wæver joins Westin as Export Manager

Award-winning Scandinavian fishing tackle supplier Westin has appointed Thomas Wæver as its Export Manager. Wæver, formerly with protective eyewear specialist Wiley X, will join the Danish company on August 10th. “I am proud and happy to have Thomas on the team,” said Thomas Petersen Eldor, Westin CEO. “He will handle a portfolio of existing customers alongside […]

Shimano Iberia formed to handle Spain and Portugal distribution

Shimano Europe will begin operating its new distribution subsidiary, Shimano Iberia S.L., from July 20. The operation will handle marketing, sales and distribution for Shimano, G. Loomis and Power Pro fishing tackle in both Spain and Portugal. The move, together with the transition to direct distribution in France and Switzerland starting on the same date, […]

PR agency appointed by supplier of bespoke eyewear for fishing market

Despite the challenges posed to new businesses, UK brand, Edwards Eyewear, founded only last year, is so encouraged by its first 12 months in business that it has just appointed a PR company. Edward Lyons, and world champion clay shooter, Edward Solomons, have announced a partnership with Bloxham PR, which also represents the famous Farlows […]

Shimano Europe will take direct control in Switzerland this week

Shimano Europe will take over the distribution of Shimano brands in Switzerland from Rapala VMC from July 1st. The move, announced this afternoon, is the next phase in Shimano’s strategy to handle its own distribution since it split from its 26-year collaboration with Rapala last year.  “With a focus on a customer-centric approach, Shimano has […]

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