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Pure Fishing reveals big plans for Ugly Stik brand

Ugly Stik – long known for its presence in rods and combos – has for decades built a reputation for durability and performance in its market category. So fans of these rugged rods will be pleased to hear that Ugly Stik owner, Pure Fishing, is launching Ugly Tuff, the first reels ever to come from […]

RBFF reports US fishing participation is at its highest since 1991

New data being released at ICAST 2020 Online this week shows that fishing participation in the US in 2019 increased to 50.1 million – the highest number since 1991. The information, contained in an annual study conducted by the Recreational Boating and Fishing Foundation (RBFF) with the Outdoor Foundation, comes as further good news for […]

AFTCO introduces its first ever recyclable apparel

ICAST award-winning fishing apparel and accessories suppler, AFTCO, has introduced seven new products at this year’s digital event, including a pair of shorts made of a recyclable material. The company, which won two awards at the show in Orlando last July for the second year in a row, has launched Saba, boardshorts that are made […]

YETI extends sponsorship of Bonefish & Tarpon Trust

Coinciding with its participation in ICAST 2020 Online, the fishing cooler supplier, YETI, has announced that it is renewing its support of the Bonefish & Tarpon Trust’s (BTT) conservation efforts as a Gold Corporate Sponsor. “At YETI, we firmly believe in protecting wild places and our access to them,” said Jake Drees, the company’s Fly […]

ASA President champions cause of tackle retailers at ICAST Online

American Sportfishing Association (ASA) President, Glenn Hughes, championed the cause of independent retailers when he spoke to what he described today as ‘the largest audience of sport fishing industry professionals ever assembled’ . Hughes dedicated much of his opening address at ICAST 2020 Online to retailers and their importance to the future of the industry. […]

ASA Chairman makes impassioned rallying call to industry

American Sportfishing Association (ASA) Board Chairman, Chris Megan, made an impassioned rallying call to the industry today when he opened the first ICAST Online. Speaking at the traditional Industry Breakfast, Megan called on the trade to embrace and encourage an estimated 8m returnees and newcomers to the sport. Megan, Publisher at On The Water Media, […]

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