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American Tackle to host prestigious rod building challenge

American Tackle Company, the creator of the multi-award winning MicroWave Guide System, is set to host the 2021 International Rod Building Challenge. The Florida-based company describes its latest move to promote the sector as delivering another chance to custom rod builders to showcase their ingenuity, creativity and craftmanship. The event will take place during the […]

Paddlesports sales surge as outdoor activities boom

Paddlesports sales – of which fishing is a growing category – are booming, according to a report from a leading US consumer trends company. Sales of paddlesport products increased 56% in June this year compared to the same period in 2019, hitting $174m for the month, say analysts at the NPD Group. Although paddlesport products […]

Major retailer benefits from surge in fishing participation

Angling Direct, the largest fishing tackle retailer in the UK, has benefited from the surge in angling participation following the easing of restrictions imposed at the height of the COVID-19 pandemic, reporting a revenue increase of 95% between mid-June and July. Delivering its results for the first half of the year, the group posted a […]

Shimano agrees new distribution partnership in South Africa

Shimano has this morning announced a new partnership with Down South Trading (DST), based in Johannesburg, South Africa. The partnership involves the distribution of Shimano products in South Africa and in countries directly bordering it. The agreement will come into operation from October 1st this year. “We are extremely excited to be partnering with DST […]

RBFF ahead of curve when it comes to targeting Hispanics

The US sporting goods industry is under-spending when it comes reaching Spanish speakers, according to evidence produced by a leading data and insights company. According to the Kantar Network TV spending report, network English language advertising spend for 2019 was $173m, while Spanish language spend was just $4m. And the numbers don’t improve much for […]

IGFA postpones 2020 Hall of Fame Induction due to Coronavirus

The world’s most widely recognised authority on game fish and angling-related matters has postponed one of the most important events on its calendar due to the COVID-19 crisis. The International Game Fish Association (IGFA) has postponed its Fishing Hall of Fame Induction ceremony, which was due to take place at the Wonders of Wildlife National […]

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