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Orvis adds four more reps to sales team

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US-based Orvis has added four more sales reps to its team in the last month.

Orvis has this month added four industry veterans to its sales rep force. Their recruitment follows the addition of six reps to its North American team last Spring.

Jamie and Kristen Lyle will represent Orvis in Montana, Idaho, and Wyoming. They are both experienced fly fishers and operated an independent sales agency in the South West in the nineties before relocating to Bozeman, Montana, where Jamie worked as National Sales Manager for SITKA.

Jeremy Houle rejoins Orvis as Regional Business Manager in the Pacific North West, covering Oregon, Washington and Alaska. He has previously worked for the company as both a buyer and outfitting manager and has also guided for the company.

John DeMasi will represent Orvis in New York and New England, bringing eight years’ experience as a retailer and guide. He has also worked for a number of independent outdoor retailers and has experience in merchandising and social media. 

“The most important sales channel for fishing gear at Orvis is our dealer channel,” said Steve Hemkens, Orvis VP of Fishing, Wingshooting and Adventures. “Orvis is working hard to become the best partner in the industry to fly shops and the most important component of that is a dedicated and passionate rep force.”

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