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Online UK tackle sales start-up secures £1/2m investment

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From left: Daniel, Kane and Harry Hughes, the men behind start-up, Dangler, which has secured a £500,000 seed investment.

A new online market place for fishing tackle has secured a £500,000 seed investment. 

Dangler – the idea of fishing brothers Daniel, Kane and Harry Hughes from Suffolk, England– is a social media marketplace app that provides a platform for anglers, retailers and manufacturers to buy and sell secondhand and new fishing tackle. The business hopes to go live in Spring this year.

The entrepreneurial trio came up with the concept in 2017 and was given initial funding of £30,000 from start-up support lab, ‘Shout About Suffolk’ the following year.

The same organisation, which is dedicated to helping new businesses get best practice support, mentoring and facilities, then helped secure further funding of between £5,000 and £100,000 from other investors.

And now that investment has reached the half a million mark, Dangler has begun developing its online platform in earnest. User experience work is underway and content is being prepared.

Harry Hughes, who is also Britain’s number one javelin thrower, told the local newspaper, The East Anglian Daily Times: “We are now looking to begin recruitment of talented individuals from across the region who feel they would be an asset in the Dangler journey.” 

“Dangler is a social marketplace unique to anglers. Our market research suggests it is very much needed.”

Dangler aims to provide a platform that includes lower costs, buying and selling protection and the opportunity to build a social profile and communicate with fellow anglers. 

The initial aim is to create a community in the UK before looking to expand into Europe and then across the world.

Filed In: Product News