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Online arms and hunting retailer moves into fishing market

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MidwayUSA CEO Larry Porterfield started the company back in 1977 with his wife, Brenda.
↑ MidwayUSA now boasts 30,000 products from 100 top fishing brands that include Shimano, Rapala, Zebco Brands and Lew's.

Online outdoor retailer, MidwayUSA, has entered into the fishing tackle market.

The Columbia, Missouri company announced the news to customers on its website last week and has since revealed that it has added Shimano and Lew’s products to its range.

“Our customers asked for it and we listened,” said the business. “Customers can now choose from a selection of over 30,000 products from more than 100 top fishing brands.

“The addition of fishing gear to our product offering truly allows us to be a one-stop shop for just about everything for the outdoors.”

Following the Shimano and Lew’s deals, MidwayUSA said its customers were serious about their hobbies and it was excited to satisfy their demand for high quality fishing gear. 

Other brands available include Rapala, Strike King, Plano, Daiwa, Okuma, Zebco, Pflueger, St. Croix, 13 Fishing, Megabass, Minn Kota and Garmin.

CEO Larry Porterfield and his wife, Brenda, founded the business in 1977 when they opened a small gun shop near Columbia. Today the company occupies five buildings and most orders come via the internet instead of mail order.

“If you’d have told me 42 years ago we’d be serving a million customers a year, I don’t know how I’d have responded,” he said.

Filed In: Electronics, Lines, Lures, Product News, Reels, Rods