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Omega Custom Baits gets new owners

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Brad and Michele Fuller: The new owners of Omega Custom Baits.

Omega Custom Baits, the US company specialising in tournament bass jigs, is under new ownership following its takeover by Brad and Michele Fuller.

Brad retired from the US Air Force after 20 years service and has been working overseas for a US company on a rotational basis.

“We look forward to sharing the business with the local community,” said Brad Fuller. “We promise one thing – to work tirelessly to make sure the company succeeds.

“We believe Omega jigs are the best in the industry and we plan to stay innovative and branch out the product line. We will be making future announcements regarding a pro-staff search, new Omega clothing and updates to our event schedule.”

Omega has a number of prototypes in the pipeline that will go through final testing this Autumn/Fall. The company’s premium jigs have a lucrative track record in the Big Bass Bash on Lake of the Ozarks, having accounted for 50% of wins in the last three years, accumulating $385,000 in prize money in the process.

Filed In: Lures, Product News