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Old Ghost adds two new baits as search for distributors continues

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New introductions: Old Ghost Shaped Groundbait and Old Ghost Soft Hookbait.

Old Ghost owner Yi Zhe has confirmed his intention to delay entry into the European market and revealed he has used the extra time to perfect two new baits for European anglers.

The two baits – Old Ghost Shaped Groundbait and Old Ghost Soft Hookbait – were on show on the company’s booth at China Fish. Negotiations with potential European distributors will now continue before a final announcement on Old Ghost’s partners is made in June.

Mr Yi said: “The time for delay will be over when we reach EFTTEX in Paris. We will have better baits, we will have our distributors in place and we will be ready to make first deliveries in December.”

Despite the rising costs in China, Mr Yi insisted that all his baits for Europe will be developed and produced in his home factories. “Production will remain in China,” he said.

The new Old Ghost Shaped Groundbait will be marketed as a replacement to stick mix and PVA mesh. Old Ghost says: “Stick mix and PVA mesh is a very popular baiting method in Europe, but this method is not so easy to handle.

“We have developed Shaped Groundbait to replace it. Shaped Groundbait can serve the same purpose as the combination of stick mix and PVA mesh but in an easier way.”

Old Ghost has highlighted five benefits to its Shaped Groundbait:

  1. Speed. It is easier and faster to set up than stick mix. Simply attach it to the line together with a weight and swivel and it’s done. “It can save you lots of time when tournament fishing,” says Mr Yi.
  2. Control. Shaped Groundbait offers controllable breaking-down time, which can be adjusted during the production process by changing the pressure. It begins to dissolve within five minutes when in the water and lasts for 20 minutes to three hours.
  3. Easier casting. The Shaped Groundbait’s unified cone shape makes it easier to cast far and a more precise spot.
  4. High quality ingredients. Old Ghost Shaped Groundbait is made from cereals, yeast, snail meat, amino acid and attractants which, says Old Ghost are ‘of devastasting appeal to fish’.
  5. Environmentally friendly. There is no harm to the fish and no pollution to the environment when you used Shaped Groundbait.

Old Ghost continues to seek partners in Europe and is open to discussions with distributors from all territories. To be part of the Old Ghost story, make contact using the details below.

Business contacts. Tel: +86 27 8756 1355 Email: Web:


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