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OEM fishing lines are the focus for German specialist Ockert

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German manufacturer Ockert distributes its lines from the heart of Europe.

Ockert returns to China Fish this week with a strong focus on an OEM fishing lines business designed specifically to meet the wide-ranging needs of visitors from around the world.

The German company has positioned itself as the perfect supplier of tailor-made solutions for customers who want to set their products apart from the rest.

“With so many different line brands and lines available, the competition in the market is higher than ever before and it has become more and more difficult to stand out,” says Export Manager Christian Rademann.

“So many products are basically the same. Buying the same OEM lines as someone else will not enable you to do better business than your competitors.

“We strongly believe that if you are going to succeed you have to avoid ‘me-too’ products and instead present something that consumers can immediately recognise as different and better than other lines. We are the right partner for companies taking that approach.”

With a very sophisticated factory, a constant focus on innovation, highly-efficient processes and experience reaching back almost 70 years, Ockert can confidently justify its claims.

Using these strong credentials, the company works with customers from initial concept through to delivery, offering a complete product development solution. It produces monofilaments and braids across all fishing categories, including carp, predator and sea.

“We understand the individual needs of each fishing style and can talk to customers on a detailed level about specific products for their markets,” adds Rademann. “That depth of understanding enables us to produce exactly what they are looking for – products that are better than others in the market.”

With a factory in the heart of Europe and a service that reflects Germany’s reputation for manufacturing excellence, Ockert offers buyers the kind of professional reassurance they are looking for in a supplier. Being able to meet a range of individual requirements is a key factor in differentiating the company in a crowded market.

Ockert, which currently supplies more than 42 countries, is equipped to handle all export issues and is conversant in English, Spanish, French and Italian.



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Filed In: Lines, Product News