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Northland Fishing Tackle acquires Bagley Bait Company

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Bagley Bait Company has been acquired by Northland Fishing Tackle. Its owner, Jarmo Rapala, will also be joining the Minnesota-based company.

Northland Fishing Tackle has moved into new markets and product lines with the acquisition of Bagley Bait Company.

The deal was announced by the company’s new CEO, Gregg Wollner, who only joined Northland at the beginning of the month.

Along with Bagley Bait Company, legendary lure designer Jarmo Rapala has now joined the team at Northland. He brings decades of lure design and manufacturing knowledge to Northland. “Working with Jarmo will allow us to extend the Northland brand with innovative and exciting new lures,” said Wollner. 

Rapala added: “I am excited to join the team at Northland. Combining the skills of both teams at Bagley and Northland to bring new lures to market is exciting.”

Bagley will move its base to the Northland headquarters in Bemidji, Minnesota.  

Bagley Bait Company has been building state-of-the-art balsa wood baits since 1960 that have been responsible for anglers winning four Bassmaster Classic Championships.

Filed In: Lures, Product News