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Newell Brands wields axe as jobs go at Pure Fishing

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Newell Brands has made redundancies in the marketing department at Pure Fishing.

Newell Brands has started to make major changes at Pure Fishing, including the dismissal of 30 members of its marketing operation based in Columbia, S.C.

It is also being reported on the BassFan website that Blue Heron Communications, which provided public relations coverage for several Pure Fishing brands, has been deemed surplus to requirements and several prominent pro-staffers have been told that their contracts will not be renewed. There is also speculation that Newell Brands may not renew any sponsorship agreements when they expire, including Pure Fishing’s deal with B.A.S.S., which runs out next year.

BassFan said that a Newell Brands spokesman confirmed the redundancies in an email last week. It read: “Newell Brands recently announced a new strategic framework, The Growth Game Plan, that included a simplification of the company’s structure from 32 legacy business units into 16 global operating divisions.

“This week we are announcing the design and staffing of several of these new divisions, with a focus on driving accelerated growth over time. While the vast majority of our employees will either continue in their current roles or assume new or expanded roles, unfortunately, there will also be some job reductions, representing far less than 1% of our total workforce.

“We thank our impacted colleagues for their service. We are committed to treating them fairly and helping them transition as smoothly as possible. Over time, we expect that our plans for growth will enable us to expand employment in many of our priority business areas.”

Filed In: Lines, Lures, Product News, Reels, Rods