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New Zealand: Trade ‘under no illusions’ despite return of fishing

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All types of fishing in New Zealand have now resumed, but the industry is under no illusions over the enormity of the task it faces in rebuilding the customer base.

As of today (Thursday) all fishing has been resumed in New Zealand following the relaxation of restrictions on angling from the beach, wharves and kayaks two weeks ago,

Tackle shops, which for the last fortnight have been open for pre-ordered gear, are also now open to customers, albeit with a limited number at a time.

Grant Dixon, Editor of New Zealand Fishing World, told Angling International that charter boats will also set sail for the first time since the total lockdown was imposed. 

“Now that people can get back onto the water, there is quite a mood of optimism, tempered with the overall reality of the situation. It remains to be seen how many will not survive this. A number of the smaller, boutique or independent tackle stores that don’t have the buying power of the bigger chains might be forced to shut up shop permanently.

“The industry is under no illusions as to the enormity of the task ahead in rebuilding the customer base with so many people now out of work or facing drastically changed circumstances. It will be survival first and fishing second for the population.”

Dixon added that the fishing media, especially those in print, have been hit hard with only his magazine continuing to publish. “NZ Fishing World, along with several other titles, have offered digital editions, but advertising support has been greatly reduced,” he added.

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