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New website for lure component maker Worth

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US lure components manufacturer, Worth, has introduced new features to its website.

Worth, the specialist manufacturer of lure components, is urging customers to check out the company’s new website at

The site now features information on how customers can switch between US inches and pounds to metric measures and kilograms, making the choice of dimensions easier.

Visitors can also benefit from Worth’s tackle tips and a comprehensive guide to all the Wisconsin company’s products.

The family-owned and operated company has been producing lure components for more than 70 years and all its OEM fishing products are designed and produced in high volumes under one roof in the US.

Its Stevens Point facility produces about two million component parts per day. Products include everything from split rings to swivels to lure bodies to wire forms – and much more.

International Sales Director Denny Rosenthal will be attending EFTTEX in Amsterdam on June 16th. Anyone wanting to set up a meeting should mail her at . Worth will also be at ICAST in Orlando in July.

Filed In: Lures, Product News, Terminal Tackle