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New President for Zebco Brands-North America

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Steve Smits has been promoted to President of Zebco Brands-North America.

Zebco Brands-North America has promoted Steve Smits to President, overseeing the company’s business operations in the U.S. and Canada.

The appointment was announced by CEO, Jeff Pontius.  He said: “The strong leadership and collaborative style Steve has demonstrated during his tenure with Zebco Brands has been key to his success and the achievement of sales and marketing objectives.”

Smits joined Zebco in August 2013 as Senior Vice President Sales and Marketing. Since then he has taken on increased leadership responsibilities in not only sales and marketing, but also product engineering and quality control.

His background includes Senior Vice President North American Sales at Pure Fishing and major products companies Keurig Green Mountain, Scotts and Procter and Gamble.


Filed In: Product News