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IMPULSE is 143% more effective than leading soft plastics, says Northland

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IMPULSE™ Waxy, Mini Smelt, Tapeworm and Mayfly from Northland Fishing Tackle.

Northland Fishing Tackle says that its new IMPULSE™ soft plastic bait has been proved to be 143% more effective than leading competitor brands following an independent laboratory study. As the baits start arriving in store in the US, the company’s Pro-staffers say IMPULSE™ has instantly become their first choice for all types of fishing.

“IMPULSE™ Reactionary Baits are an awesome new series of real-looking soft plastic baits that truly represent the ‘tri-fecta’ of attracting fish – scent, colour and action,” confirms professional angler and TEAM NORTHLAND® Pro-staffer, Tony Roach.

Adds Roach: “I can effortlessly send their lifelike and ultra-sensitive bodies into deadly quivers, making IMPULSE™ baits my top choice for ice fishing. Infused with instinctual attractants, IMPULSE™ has instantly become my first choice for virtually every fishing situation when I’m trying to hook perch, crappies, sunfish, walleye and trout.”

Adds Northland: “Fortified with our top secret attractant, IMPULSE™ stirs up powerful cravings in fish – they eat them and hold onto them.”

“Never before has a soft plastic bait combined all three fundamental fish-attracting features – scent, colour and action – into one appetising presentation.

“Micro plastics are the hottest baits on the ice fishing scene, but only IMPULSE™ perfectly blends the natural shape, colour, action and scent. Fish see ’em, sniff ’em, bite ’em and hold ’em.”

IMPULSE™ soft plastic baits come in four natural micro invertebrate body shapes: IMPULSE™ Mini-Smelt, Mayfly, Waxy and Tapeworm.

IMPULSE™ baits are the latest in a series of launches from Northland designed to appeal to ice fishermen. Earlier this year the Minnesota-based manufacturer launched Bionic Ice Fluorosilk, a high performance line for ice fishing.

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