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New head of Angling Trust and Fish Legal named

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Jamie Cook has been named as the new Chief Executive of the Angling Trust and Fish Legal. He will replace Mark Lloyd, who leaves later this year after ten years at the helm.

The Angling Trust, the body that represents the sport in England and Wales, and its pollution-fighting arm, Fish Legal, has announced the successor to Mark Lloyd, who will shortly leave the organisation after ten years at the helm.

Jamie Cook, a successful angler and businessman, who has experience of growing membership organisations, will replace him. His career extends across both the non-profit and commercial worlds. In his latest role as Regional Director of Inside Media he grew membership by nearly 60%.

“It is my belief that Jamie will have a strong impact on growing our sport, increasing membership and representing the needs of a broad range of angling interests as leader of both the Angling Trust and Fish Legal,” said George Stephenson, Chairman of the Angling Trust.   

“The skills he has developed in leading and building a wide variety of organisations stand him in good stead to help drive not only the Angling Trust and Fish Legal towards a bright new future, but also angling as a whole – which is something we are all striving for.”

Cook said: “I am a lifelong angler and fishing is, and always will be, my great passion – so naturally I am excited to be taking on this significant role. I understand the challenges and opportunities facing the sport, and my long-term vision for the Trust is to create a community, re-engage with anglers and to build a consensus across the many different disciplines of our sport.

“Angling is diverse and all anglers should feel engaged and empowered by the Trust – I want everyone to have an opportunity to influence its work to benefit fishing and the environment.

“We now have an opportunity to build on the strong foundations which have been laid by Mark Lloyd and his team and be proud of the fantastic contribution and immense benefits angling provides. We have to ensure that anglers not only understand the value and purpose of the Trust, but also how it impacts positively on the areas of the sport they enjoy.”

Cook’s appointment follows the recent launch of the latest National Angling Strategy by the Environment Agency, following a consultation with 35,000 fishermen.

“Angling is the gateway to the outdoors. We need to make it accessible to new anglers and win back those who are not fishing any more. As anglers, if we have got the right places to fish that are accessible and full of fish we are happy.

“Anything that challenges this will need to be addressed – and will be a priority for me as the next Chief Executive of the Angling Trust and Fish Legal.”

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