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New CEO for Australian marine distributor

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Mark Armitage: New CEO of marine distributor, BLA.
↑ BLA has also appointed Damian White (above) as National Sales Manager.

Australian marine distributor BLA, which counts Humminbird, Minn Kota and Ocean Kayak among a raft of boat and boat accessory brands, has appointed a new CEO.

Mark Armitage joins the Queensland business following extensive experience in executive management, which included over 30 years with Coles Supermarkets.

Armitage also held senior positions at the WARP civil engineering group and at Bunnings, the home improvement and outdoor products retailer.

“I look forward to ensuring our customers receive excellent service, access to world-leading brands and innovative products and unparalleled support through our extensive infield sale team,” said Armitage.

BLA is the largest privately owned marine distributor in Australia, with more than 12,000 product lines serving both the aftermarket and OEM markets.

Founder of BLA, Bob Littler, said: “Mark understands intimately the importance of exemplary customer service and the nuances of our industry, while also recognising some of the challenges we all face.”

BLA has also appointed Damian White as National Sales Manager. White has experience in the liquor, sports and fast-moving consumer goods fields.




Filed In: Electronics, Product News