New appointment strengthens Cipher leadership team
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The Cipher Group, the UK-based holding company of Trakker Products, Aqua Products and Cygnet Tackle, has strengthened its leadership team with the appointment of a Group Marketing and Commercial Operations Director.
Lee Mullaney brings with him a wealth of business experience and was most recently Product Director at Hallmark Cards, where he spent 18 years. He took up his position on Monday (September 16) at its offices in Sheffield.
A spokesman for the company said; “With such a flagship appointment from outside the industry, Cipher is showing that it is one of the few UK-based companies that is looking to the future and is keen to embrace the current trend by moving with the times.
“This will be seen as a huge positive and help to further strengthen our brands globally, especially as Lee has a proven track record of delivering business results by developing innovative strategies to hit clear goals.”
Mullaney said: “I am really pleased to be joining the Cipher Group and am very positive about the opportunities that exist in the market. I look forward to learning from, meeting and collaborating with all in the angling industry.”