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NetBait Tackle secures investment for future expansion

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Pictured after agreeing the investment deal in NetBait Tackle are (from left): Robert Greenberg, (CEO, FFG), Justin Sward (VP Operations, FFG) and Matt Massey (COO, FFG).

A private equity group has completed an investment in one of North America’s premier makers of premium soft baits to help finance future development.

The Fingle Flagen Group (FFG) has completed its investment in NetBait Tackle, a legendary brand that has been built on the patented Paca™ Craw technology. The company’s extensive product portfolio covers a range of craws, worms, creatures and swimbaits that are used by tournament and recreational anglers alike.

“We are very excited for the future of NetBait as Justin Sward leads our team through a period of rapid growth in the US as we expand our operations and portfolio of companies,” said Matt Massey, COO of FFG. “Through our investment in NetBait we are building on a strong foundation based on exceptional customer service, product innovation and unbeatable quality.”

FFG’s investment will be used to expand the company’s innovative product range and grow the NetBait brand in the United States and internationally. NetBait will make significant investments in manufacturing and product design, as well as marketing and brand awareness.

Following the financing, NetBait owner John Sward has been named Vice President of Operations for FFG Brands and Walt Roberts Director of Sales.

“NetBaits and FFG have a shared vision for what we can achieve through the strength and momentum of our group of companies,” said Sward. “It is a very bright future for NetBait and I am grateful for the tremendous confidence and support we have received from FFG’s management team.”

Filed In: Lures, Product News