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Motor giant Toyota confirms ‘multi-year’ MLF sponsorship

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MLF is home to Team Toyota professional angler, Kevin VanDam.

Toyota Motor North America has confirmed a ‘multi-year’ sponsorship of Major League Fishing (MLF). The partnership includes Fishing League Worldwide, which was acquired by MLF last year.

“Partnering with Major League Fishing not only allows Toyota to show continued support of our pro angling team, but backing of the entire bass fishing community, from youth programmes to the big leagues, in the pursuit of their passions,” said Matt Ozawa, Engagement Marketing Manager, Toyota Motor North America, based in Texas.

MLF is home to Team Toyota professional anglers, Kevin VanDam, Mike Iaconelli, Jacob Wheeler and Terry Scroggins.

“Through this comprehensive, multi-year deal, Toyota continues its rich history of supporting the outdoors, now leveraging MLF’s highly rated media platforms and angler-centric tournament trails to further position Toyota as a catalyst for growth in the sport of competitive bass fishing,” said John Acosta, Vice President, Marketing and Business Development for MLF.

Jim Wilburn, President and CEO of MLF, said: “Toyota’s investment in MLF and FLW validates our goals as a fan-friendly, angler-centric league on a mission to get more people at all levels to go fishing.” 

• Bass Cat, America’s longest continuously-operating bass boat company, has extended its sponsorship of the Bass Pro Tour and MLF Cup events for the a ninth consecutive year.

“Not many people realise that Bass Cat is the founding sponsor of MLF,” said Rick Pierce, President of Bass Cat and Yar-Craft Boats. 

“We’ve enjoyed a lot of firsts in our 49 years of doing business, but nothing quite matches supporting MLF as it has evolved into the exceptional television, live stream and league property it is today.”

Wilburn added that  Bass Cat understood the value of taking a risk to invest in the future of the sport. 

Bass Cat is owned by Correct Craft and manufactures bass fishing boats at its headquarters in Mountain Home, Arkansas.

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