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Minor severs 37-year link with Strike King to join American Baitworks

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Doug Minor has joined American Baitworks as President after 37 years with Strike King.

Industry veteran Doug Minor has severed a 37-year link with Strike King Lure Company to join American Baitworks as President.

The business, which started out in 2018, owns six brands: Freedom Tackle, Halo Fishing Rods, NetBait Tackle, Scum Frog, Snag Proof and STH Bait Co.. “I am truly blessed to have an opportunity to join and work with our growing team at American Baitworks,” said Minor.

“I see such a tremendous opportunity to make a difference in and for the fishing industry with our brands and through our team. In my time in the industry I have been fortunate to have made lifelong relationships and friendships through a shared passion for the outdoors.

“I am excited and looking forward to continuing those relationships in my new role at American Baitworks.”

American Baitworks founder and CEO Robert Greenberg added: “There is a very bright future for our company and our family of brands. Doug’s passion and enthusiasm is unbridled and he brings with him the experience we need to establish American Baitworks as a leader in our industry.”

Filed In: Product News