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Milestones for Pure Fishing and Wiley X at show awards

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Three in a row! Wiley X’s Thomas Waever is pictured with EFTTA General Manager, Janet Doyle, after collecting the Sunglasses and Headgear Award.
↑ Pure Fishing won four awards at the EFTTEX Best New Product Awards in Brussels.

Four wins for a rejuvenated Pure Fishing and a third success in a row for protective eyewear brand, Wiley X, were two of the highlights of the EFTTEX Best New Products Awards last week.

The world’s leading owner of fishing tackle brands saw wins in one rod and two reel categories for Abu Garcia and success for Hardy in the Fly Reel section. Meanwhile, Wiley X triumphed again in the Sunglasses and Headgear category with its WX Compass.

Wiley X’s win means that it has won at EFTTEX in each of the years it has competed. Its EMEA Vice President and Outdoors Director, Thomas Wæver, said: “I am both thrilled and honoured that we have won such a prestigious award. The category was contested by some of the best sunglasses brands in the world, so winning for a third straight year is strong proof that ‘Polarised Perfection’ is not just a tagline.

“Winning three honours in a row is a statement from the trade that it believes in our product as well as the company. We are already looking forward to returning to EFTTTEX in Prague next year and will do our best to deliver yet another groundbreaking product.”

The full list of winners were:

  • Rod
  • Winner: Pure Fishing, Abu Garcia Mike Iaconelli ‘Ike’ Signature Series
  • Runner-up: Ockert, REVOLT Spin
  • Fly Rod
  • Winner: Winston Rod Company, Winston AIR TH
  • Runner-up: Svendsen Sport, Scierra Baby Brook
  • Fly Reel
  • Winner: Pure Fishing, Hardy Ultralite MTX-S
  • Runners-up: Snowbee Geo S Fly and Sage Trout
  • Fixed Spool Reel
  • Winners: Pure Fishing, Abu Garcia Revo MGXtreme and Daiwa Certate
  • Runner-up: DAM Quick 10
  • Multiplier Reel
  • Winner: Pure Fishing, Abu Garcia Revo EXD Low Profile
  • Runner-up: Daiwa, Steez CT SV
  • Fly Line/Leader
  • Winner: RIO Products, Technical Trout
  • Runner-up: Snowbee XS Plus-EDR-FHV
  • Monofilament Line
  • Winner: Rapala VMC Corporation, Advance Fluorocarbon
  • Runner-up: Snowbee, XS Plus Gold Fluoro
  • Braided Line
  • Winner: Ockert, iBRAID
  • Runner-up: Pure Fishing, Stealth Smooth 12
  • Hard Lure
  • Winners: DAM Madcat Propeller Teaser and Tsuda Shokai, Zacrawl SC
  • Runners-up: BIWAA (Sert), Swimbass and Strike Pro/CWC, Miuras Mouse
  • Soft Lure
  • Winner: Svendsen Sport, Savage Gear 3D Needlefish
  • Runners-up: Ribche Lures, Mama San and LIVETARGET, Freestyle Frog
  • Metal Lure
  • Winner: Tiemco Riot Blade
  • Runner-up: Svendsen Sport, Savage Gear 3D Octopus
  • Accessory
  • Winner: Snowbee, Ultralite Chest Pack
  • Runner-up: O Mustad & Son AS, Mustad Hero Plier
  • Terminal Tackle
  • Winner: Rapala VMC Corporation, 75 Bladed Hybrid
  • Runner-up: Rapala VMC Corporation, RCD Lure Tuning Tool
  • Clothing
  • Winner: Lucky John Europe, Norfin Discovery Heat Winter Suit.
  • Runner-up: Snowbee, Nivalis Lady Down Jacket.
  • Soft Dough/Natural Hook Bait
  • Winner: Energofish, Bloodworm Jelly Baits.
  • Runner-up: Lucky John Europe, Sand Worm
  • Sunglasses and Headwear
  • Winner: Wiley X, WX Compass
  • Runner-up: Costa Sunglasses, Pescador Untangle Collection
  • Boxes, Holders, Bags and Luggage
  • Winner: Daiwa N’ZON EVA 4 Box Feeder Bag
  • Runner-up: Rapala VMC , Lure Camo Tackle Bag Magnum
  • Floating Apparel
  • Winner: Société Clee, Flatform Junior
  • Runner-up: Hobie Kayak Europe, Hobie Mirage Passport
  • Electronic/Application Technology
  • Winner: Cyberfishing Europe, Smart Rod Sensor
  • Runner-up: PowerVision Oy, PowerDolphin
  • Innovation of the Year
  • Winners: Cyberfishing Europe, Smart Rod Sensor and Svendsen Sport, Savage Gear 3D Octopus
  • Visitors’ Choice
  • Société Clee, Flatform Junior
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