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Mayfly Outdoors promotes Baker to President and CEO

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Craig Baker has been promoted to President and CEO of Mayfly Outdoors.

Mayfly Outdoors, the parent company of Abel Reels, Ross Reels and Airflo, has promoted Craig Baker to President and CEO. 

SGB Update reports that Baker, Mayfly’s VP of Business Development since 2015, will assume the role effective immediately.

Prior to Mayfly, Baker was the Category Manager of Polaris Industries’ RZR Accessories business. During his graduate studies at Harvard Business School, Baker also completed consulting engagements in the fly fishing industry.

David Dragoo, founder of Mayfly Outdoors, said: “This is an exciting time at Mayfly Outdoors and we are confident that Craig’s product vision, leadership and proven experience will contribute to the ongoing growth of our fly fishing brands.”

Baker’s promotion comes on the heels of the company’s acquisition of international brand Airflo, the manufacturer of fly fishing lines. 

Mayfly Outdoors has tripled in size over the last five years with three manufacturing facilities in California, Colorado and in the UK.

Filed In: Fly Lines, Fly Reels, Lines, Product News, Reels