Mayfly Outdoors acquires Airflo Fishing
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Award-winning US-based Mayfly Outdoors, owner of the Ross Reels and Abel fly reel brands, has acquired the international fly line manufacturer, Airflo Fishing.
Based in the UK, Airflo is a leader in fly line technology, including industry standard loops and tungsten line materials.
“Working with like-minded people who are dedicated to the industry bodes well for the long-term future of all the brands,” said Gareth Jones, Director of Sales at Airflo. “We are incredibly excited about the opportunities presented by this partnership.”
The Airflo business is renowned for its expertise in thermoplastic engineering, making it one of the most unique businesses in the industry, according to Craig Baker, Mayfly Outdoors VP Business Development. “We are very impressed by the Airflo team because they bring a high level of technical knowledge of fly lines and manufacturing,” he said. “The business complements our current brands well.”
Mayfly will now employ over 100 people across several facilities operating in California and Wales. Baker added that the acquisition will provide the opportunity to restructure internal operations and distribution networks. “Our goal will be to give customers the best products available,” he added.
The acquisition will also allow both Abel and Ross Reels to have a stronger presence in several key markets across Europe, while giving Airflo a centralised location in the leading fly fishing market in the world – the Rocky Mountain region.