Lure Lock appoints Kolder as it sales agency in Canada
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Lure Lock, the US-based maker of plastic fishing tackle boxes, has partnered with Canada’s premier distributor of outdoor sporting goods to help its push into the country.
Its appointment of Kolder Canada as its sales agency of record for the region means that Lure Lock now has five sales reps groups in North America, providing coast-to-coast coverage.
“The Kolder team is excited to partner with Lure Lock to help grow its Canadian business and brand awareness,” said Julie Scott-Baxter, National Account Manager.
“We look forward to significantly growing and expanding Lure Lock’s presence in the Canadian fishing market,” said Jessica Kriesel, Lure Lock Marketing Coordinator. “Kolder Canada will play a critical role in our expansion and product placement with the nation’s retailers.”