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Lowrance signs three year Angling Spirit deal

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Lowrance EMEA Marketing Director, Simon Conder (left), shakes on the sponsorship deal with Angling Spirit founder, Ross Honey.

Marine electronics giant Lowrance has agreed an exclusive deal with Angling Spirit, the owner and organiser of some of the world’s biggest fishing events.

The three-year agreement covers every Angling Spirit competition, including the World Carp and World Predator Championships and all associated events including qualifiers and junior events.

Lowrance EMEA Marketing Director, Simon Conder, said the agreement would help add further credibility to both Lowrance products and to the Angling Spirit series.

“This will help put Lowrance in the hearts and minds of international anglers at the highest level, showing how our products make fishing more enjoyable for all. In many cases, our fishing products are the difference between winning and losing in competition angling.”

The deal takes effect from the start of 2016, with the option to continue for another three years. It also means that some of the company’s top products will be offered as prizes for competitors.

“This is a real coup that goes beyond simple sponsorship,” said Angling Spirit founder Ross Honey. “Lowrance has identified our tournaments as platforms for brands to gain exposure to the trade and consumers alike. It wants to proactively work with us on all levels from top to bottom.

“The company can see the global reach of being associated with our events and intends this to be central to its marketing operation for at least the next three years.”

Honey, a recent subject of Angling International’s ‘Big Interview’ feature, explained that he was approached by Lowrance with a ‘big offer’ when the existing electronics sponsorship came up for renewal. The previous sponsor was given first refusal in line with Angling Spirit’s policy before this latest agreement was reached.

Lowrance, based in Oklahoma in the US, invented its first consumer sonar device in 1957. It has since driven the market for fishfinders, chart plotters, radar and mapping technology designed to help anglers locate and catch fish.

The company is wholly owned by Navico Inc., a privately-held corporation that is also parent to leading electronics brand Simrad Yachting.

Filed In: Electronics, Product News