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Lowrance founder Darrell Lowrance dies at 80

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Tributes have been paid to Darrell Lowrance, founder of Lowrance and a former President of AFTMA, who has died at the age of 80.

Darrell Lowrance, the founder of Lowrance and a former President of the American Fishing Tackle Manufacturers Association (AFTMA), has died at the age of 80.

He served as President and CEO of Lowrance Electronics from 1964 to 2006 and was responsible for many breakthroughs in marine electronics. In addition to the first recreational sonar product for anglers – the Fish-Lo-K-Tor – he led the development of the first graph recorder, the first integrated sonar/GPS unit and many other innovations.

He was President of AFTMA – now the American Sportfishing Association (ASA)  – from 1983 to 1984 and a member of the Board on two occasions. In 2013 he was inducted into the Bass Fishing Hall of Fame (BFHOF).

Leif Ottosson, CEO of Navico, the parent company of Lowrance, said: “With his passing the world has lost a great man and true visionary. Darrell’s passion for fishing, innovative design and dedication to driving the marine electronics industry forward, led to innovative ideas and products that have shaped the fishing experiences for millions of anglers globally for over 60 years.

“The fishing world and our Navico family mourn this loss, and we offer our sincere condolences to Darrell’s wife, Kathleen, and his family.”

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